- Too much incoming data and not sure what to do with it
- Just overwhelmed – data keeps coming in, so it’s basically just ignored
- Don’t need yet-another-dashboard
- Office tools are too limited – spread sheets are inefficient
- No in-house data expertise – it’s not what staff are trained to do
- Can’t have staff spending days on data for unsure ROI – they don’t have the time
- Analysis has to be timely and consistent
- Really need help with analysing the data into something that can be understood and acted upon
- Getting what we need can’t be expensive, complicated or require lots of staff time